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Today, digital media is the driving force behind most new product and service launches. What was once a largely static industry is now filled with daily news, video, and social media updates that are able to drive demand for new products and services. Moreover, consumers are no longer content with just buying what is available in their local market — they are actively seeking out new and innovative products and services. This is especially true for homebuyers and sellers of real estate. As a result, the real estate news industry has witnessed a period of rapid transformation. The list of new and emerging websites dedicated to real estate news is almost endless.